AMAROK is the equipment rental industry’s trusted perimeter security partner. Our solutions prevent 99% of external theft after installation, securing over 9,000 sites across 49 states. Partner with AMAROK and enjoy proven protection with these advantages and more:
Building a Perimeter Security Strategy for the Equipment Rental Industry
The equipment rental industry runs on having large inventories of high-value assets on site, which creates unique security challenges. Safeguarding all types of equipment, from compact excavators to hand and power tools, requires integrating robust security systems. AMAROK combines proven perimeter security solutions with expert insights and industry-leading service to protect your equipment, people, and profits.
Security Threats to the Rental Equipment Industry
The constant movement of high-value machinery and tools at equipment rental facilities makes these sites attractive targets for both opportunistic and organized criminals. Rental businesses lose over $100 million annually to equipment theft. Key threats impacting rental operations include:
Valuable liquid assets
Rental equipment, ranging from skid steers to generators, is highly valuable on the resale market and easily portable, making it a target for thieves with a trailer. Incidents of theft are quick and common, and over three-quarters of stolen equipment is never recovered.
Dynamic and accessible sites
Unlike fixed-asset businesses, rental yards are always in flux, with varying inventory, frequent customer pickups and returns, and often open layouts. This environment can create windows of opportunity for unauthorized access and theft.
Targeted component theft
Criminals often target specific high-value components, such as GPS units, batteries, tires, or even engines, which are easily detachable and resellable. This leaves the remaining equipment inoperable and costly to repair, disrupting rental schedules.
Grab-and-go incidents
The visibility of valuable equipment, particularly during off-hours or in less secure areas, invites impulsive theft. A lack of robust perimeter defenses can turn an idle moment into a significant loss.
Organized crime networks
Sophisticated organized crime rings often conduct surveillance, targeting specific brands, models, or categories of equipment for theft, often for resale across state lines.
Beyond the direct cost of replacement, these security breaches impact an equipment rental business on multiple levels:
Free threat assessment
Businesses experiencing rental equipment theft may face steep insurance deductibles and potentially increased premiums or uninsured losses.
Permitting and compliance
Losing rental inventory means losing revenue. Crime can impact your ability to fulfill customer orders, deliver on schedule, and maintain positive cash flow.
Custom installation
Rental equipment customers want to work with the business that has what they need, when they need it. Theft can damage a rental company’s trustworthiness, causing business to be lost to competitors.
Ongoing support
Unsecured yards can pose hazards to employees and customers, and the presence of unauthorized individuals increases the risk of accidents and liability claims.
Perimeter Security Solutions for Equipment Rental Businesses
AMAROK’s perimeter security solutions are tailored to the demands of the equipment rental industry. Our proactive approach centers around understanding your site’s unique vulnerabilities and stopping crime before it happens.
The Electric Guard Dog™ Fence
It all starts with The Electric Guard Dog Fence. This imposing electric fence is engineered to stop criminals before they can ever set foot on your rental yard. Its impressive height and prominent yellow warning signs send a clear message to would-be thieves to stay away from your property.
Should an intruder attempt to breach your perimeter, the fence delivers a medically safe but memorable pulsed electric shock. This barrier compels even brazen criminals to retreat, ensuring your inventory remains secure. The solar-powered design provides unwavering protection even during power outages, when rental equipment would otherwise be most vulnerable.
Video Surveillance and Monitoring
Unmonitored surveillance cameras are powerless to prevent crime. With optional remote and mobile video monitoring, you get confidence and peace of mind knowing your rental yard is being watched 24/7/365. Professional monitoring specialists keep an eye on your facilities with live camera feeds to support prompt intervention to potential incidents.
Get premier protection with FORTIFEYE™, which features The Electric Guard Dog Fence with video surveillance and video monitoring. If a breach attempt occurs, cameras focus on the intrusion point. The live video stream reaches remote security experts who are ready to verify the threat and provide visual confirmation for prompt law enforcement dispatch. Surveillance footage also provides forensic evidence to support insurance claims and equipment recovery.
Gate Access Control Systems
Given the constant flow of vehicles, customers, and deliveries at rental yards, effective access management is crucial for theft prevention. AMAROK’s Gate Access Control solutions keep you in control over who enters and exits your facility, with the following benefits:
- Access point protection: Implement robust security measures at all entry and exit points, including secure gate locks and door locks.
- Intelligent identification: Verify every person and vehicle with advanced credential readers, video and audio intercoms, and AI-powered cameras with license plate recognition.
- User authentication: Provide secure and convenient access methods tailored to user groups like employees and delivery drivers. Our flexible options include encrypted proximity cards, key fobs, mobile access via smartphones, and custom PIN codes.
- Centralized oversight: Empower management with tools for unlimited user account administration, permission management across multiple locations, and on-demand activity reports.
Alarm-Based Lighting
Thieves exploit the cover of darkness to sneak into equipment rental yards. AMAROK’s alarm-based lighting systems eliminate these opportunities, exposing criminals and supporting a swift response by security personnel. Our three lighting options are:
- Zone Fence Lighting: Integrated directly with The Electric Guard Dog Fence, Zone Fence Lighting activates when the fence alarm is triggered. This lighting option illuminates the perimeter at the point of an attempted breach, drawing attention to any would-be intruders.
- Spot Lighting: Outdoor-grade Spot Lighting illuminates high-risk areas around your rental yard, such as equipment staging areas or access gates. Like all of our alarm-based lighting, Spot Lighting deters thieves and enhances video surveillance quality.
- Sentinels: When the electric fence alarm activates, Sentinels trigger audible sirens and bright red and blue lights. This draws attention to the area and puts immediate psychological pressure on intruders to abandon their plans.
Build Your Perimeter Security Strategy With AMAROK
Free threat assessment
We will conduct a free threat assessment to discover your rental yard’s vulnerabilities, then design a custom perimeter security system to suit your needs.
Compliance management
Our dedicated compliance and government relations team manages permitting and local regulatory requirements on your behalf to ensure a hassle-free, compliant installation.
Professional installation
We install your custom-engineered, multi-layered security system with minimal interruption to your daily schedule.
Ongoing maintenance
Your all-inclusive monthly subscription covers unlimited maintenance, upgrades when needed, and 24/7/365 expert support.
Connect with your local AMAROK expert for your free threat assessment and take control of your perimeter security once and for all.
