Columbia, S.C. (February 3, 2020) – Electric Guard Dog, a pioneer in electric security fencing and perimeter security solutions, has officially rebranded as AMAROK. This marks a strategic evolution of the company while reinforcing its longstanding commitment to perimeter security.
The name change reflects AMAROK’s expanded portfolio of perimeter security solutions and its continued growth across new and existing industries. While the brand evolves, the company remains firmly rooted in its core product: the electric fence that built its reputation as an industry leader.
“The name ‘AMAROK’ allows us to open a larger umbrella over all our security solutions, new ones that have been deployed and more that will be released soon,” says Michael Dorrington, AMAROK Vice President of Sales and Marketing. “The electric fence people know us for is still the product that drives us. But we want people to know we’re more than an electric fence company. We are the ultimate perimeter security solution.”
AMAROK’s legendary electric fencing solution will continue under the name, The Electric Guard Dog™ Fence, featuring a refreshed logo, remaining the company’s flagship offering. Supported by integrated technologies such as video surveillance, access control, and lighting, The Electric Guard Dog Fence continues to provide unparalleled crime deterrence, simplified maintenance, and cost-effective security.
“Along with supporting technology like cameras, access control and lighting, The Electric Guard Dog™ Fence will continue to be an unparalleled deterrent of crime allowing our customers peace of mind, easy maintenance and cost control,” Dorrington added.
The name is also a nod to the company’s heritage: an Amarok is a mythical wolf that protects villages from nighttime intruders, a fitting metaphor for what AMAROK does best, providing ultimate perimeter security.
“This change marks a strategic turn in our future as a security provider,” says Mark Wesley, AMAROK CEO. “While our commitment to serve our existing customers will not change, there is potential to enhance and grow our offerings. The name ‘AMAROK,’ along with other efforts, helps position us for those opportunities.
The name change is effective immediately. Please visit www.amarok.com for continued updates on new business security services and products designed to deliver ultimate perimeter security.
About AMAROK
AMAROK is a full-perimeter security company based in Columbia, South Carolina, providing commercial security services throughout the United States and Canada. Specializing in electric fencing systems for commercial businesses, AMAROK also provides supplemental surveillance solutions including video surveillance, alarm-based lighting, and alarms. Together, these business security services form the ultimate crime prevention solution for any business.
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