AMAROK vs. Security Competitors

Proactive vs. Reactive Security

AMAROK takes a proactive approach to security. This means our solutions are designed to stop criminals before they ever have a chance to set foot on your property.

Traditional security providers focus on reactive solutions like cameras, guards, and building alarms. These measures can be helpful within a multi-layered security system, but they do have significant limitations if you haven’t already secured your perimeter with a medically safe electric fence.

A more reactive approach to physical security may include:

• Security guards: Guards can monitor only one location at a time, creating coverage gaps across large commercial properties. Then there’s the cost. Security guards earned a median annual salary of $38,390 in 2024. When factoring in benefits, overtime, training costs, and turnover expenses, 24/7 guard coverage can become a major expense. The average AMAROK customer saves $120,000 annually by replacing 24/7 security guards with our proactive system.
• Building alarms: Alarm systems alert to breaches when an intrusion is already in progress. Response time depends on the availability of security personnel and law enforcement dispatch times. Smart criminals exploit this head start, move quickly, and use preplanned getaway routes to evade responders. During this window of time, significant property damage or theft can occur.
• Surveillance cameras: Many sites rely on cameras that are intermittently monitored or checked only after incidents occur. These systems document criminal activity, supporting investigations and insurance claims that may or may not succeed, but are not designed to prevent intrusion. On the other hand, monitored video surveillance systems are valuable for threat verification, supporting timely interventions, especially when paired with a strong perimeter. AMAROK’s FORTIFEYE™ system integrates electric fencing with video surveillance and remote video monitoring.

Choosing more proactive perimeter security solutions helps you prevent losses and maintain productivity, rather than trying to limit damage after intruders breach your perimeter.

Why Choose AMAROK as Your Electric Fence Provider?

The Electric Guard Dog^™ Fence is the cornerstone of AMAROK’s proactive approach to site security, delivering a 7,000-volt pulsed shock every 1.3 seconds. This shock is medically safe but creates a memorable deterrent that prevents intrusion attempts. The fence’s imposing height and visible yellow warning signs further discourage criminals, preventing many intrusion attempts before physical contact occurs.

If you want the protection of an electric fence and are comparing AMAROK to competitors, you’ll discover that AMAROK offers a unique approach to security that delivers superior protection and an unmatched customer experience. Other electric fence providers sell you a product that requires up-front capital expenditure and becomes your responsibility when it comes to maintenance and repairs. AMAROK delivers security as a managed service with comprehensive lifetime support.

Zero Up-Front Costs

Other electric fencing systems require a substantial initial investment. These capital expenditures affect your balance sheets and tie up funds that could support operational needs. The financial burden can also delay or prevent security implementations for businesses managing multiple competing priorities.

AMAROK eliminates up-front costs entirely. Our subscription model means you only pay a manageable monthly fee on a predictable basis. Businesses like yours can access award-winning perimeter security immediately without depleting capital reserves.

Full Maintenance and Service Included

When competitors’ fence systems need repairs, property owners may have to pay additional service fees. Equipment failures, storm damage, or wear-related issues can lead to unexpected costs. Maintenance scheduling also becomes your operational burden. You must identify qualified technicians, coordinate service visits, and manage repairs while your security system remains compromised.

AMAROK’s monthly subscription fee covers unlimited necessary maintenance and repairs to our installations. Our nationwide network of technicians will take your calls 24/7 and respond quickly to service needs at no extra charge. We handle the logistics, scheduling, and technical work, minimizing any impact on your business’s productivity. This eliminates unexpected expenses and ensures consistent system performance.

Grid-Independent Reliability

Power disruptions create security vulnerabilities. Criminals often cut electrical wiring before attempting break-ins, exploiting the window when security systems fail. Competitor systems that run on electricity lose functionality during outages unless supplemented with backup power, which is another cost and maintenance responsibility for you to manage.

The Electric Guard Dog™ Fence operates on solar power with integrated battery backup. Solar panels continuously charge the system, providing operational continuity during power outages. This feature ensures reliable protection regardless of grid failures, weather events, or intentional power disruptions.

Regulatory Compliance and Permitting

Electric fence installations require permits and compliance with local regulations. Zoning laws, electrical codes, and safety standards vary by jurisdiction, so navigating this regulatory landscape demands time and specialized knowledge. Incomplete or incorrect permit applications delay installations and potentially result in compliance violations.

AMAROK’s in-house compliance team collaborates with our customers’ project managers to handle all permitting requirements. We manage jurisdictional laws, application processes, and regulatory standards for installations, so you can focus on continuing operations while we install your compliant security system.

Liability Protection

We are committed to protecting our customers in every way we can. AMAROK carries $11 million in liability insurance and adds customers as additional insured parties on our policy. As the sole owner of The Electric Guard Dog Fence, AMAROK defends its customers. This protection eliminates liability concerns related to electric fencing that is medically safe and properly functioning.

Longevity

The Electric Guard Dog Fence is engineered for lasting performance, with corrosion-resistant materials and weather-tested components to ensure continuous operational effectiveness. This durability reduces long-term costs and eliminates the disruption associated with frequent system replacements.

Experience Proven Protection With AMAROK

The security partner you choose can make all the difference for your business’s protection, productivity, and profitability. That’s why more than 9,000 happy customers nationwide choose AMAROK for lifetime service and proven perimeter security solutions. 

The Electric Guard Dog Fence and AMAROK’s other integrated solutions prevent 99% of external theft for our customers after installation. Our security-as-a-service model eliminates up-front capital expenditure while covering compliance management, installation, lifetime maintenance, liability coverage, and round-the-clock support. Instead of spending capital on a competing system that becomes your team’s responsibility to maintain, AMAROK offers immediate protection, and our average customer sees a 5x ROI through savings and theft prevention. 

Request a free threat assessment from your local perimeter security expert to get started.